This is a big country with a big heart.
With generosity of spirit
we can build it anew.
It's up to all of us*

Click the image to see original article

This ad published in English and French journals across Canada resulted in hundreds of responses.

A member of the Quebec-Canada committee, Philip McMaster assisted Professor Storrs McCall in the planning, sponsor coordination, design, layout and execution of the nationwide ad campaign.

McMaster followed up with a statistical analysis and personalized letters to the hundreds who submitted their ideas.

Location: English and French newspapers across Canada, 1992.